Success stories

Mission:

D2C Fashion Brand Revenue & ROAS Optimisation

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Challenge:

INaymish Designs was scaling paid ads on Meta but operating on fundamentally flawed data. Platform-reported ROAS of 2.56x was driving budget decisions — but the real performance was invisible. Without accurate conversion tracking, every optimisation decision was built on a lie.

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Solution:

Cuxora implemented a full server-side tracking setup via sGTM, replacing browser-side pixels with Conversion API. This immediately closed the data gap between actual and reported conversions. With clean data, we restructured the entire Meta Ads architecture — separating full-price and discount buyer audiences, building a dual-pixel framework, and optimising campaigns against real revenue signals rather than platform estimates.

Mission:

Paid Ads Performance & Creative Strategy Overhaul

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Challenge:

Maalicious Jewelry was running Meta Ads without a structured creative testing framework or audience segmentation strategy. Ad spend was distributed broadly with no clear signal on which creatives, audiences, or offers were actually driving purchases — resulting in inconsistent returns and wasted budget.

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Solution:

Cuxora audited the existing ad account and rebuilt the campaign architecture from scratch. We introduced structured audience segmentation separating cold, warm, and retargeting layers. A creative testing framework was implemented to systematically identify winning hooks, formats, and offers. Content direction was aligned to purchase intent at each funnel stage.

Mission:

Growth Consulting & Content Strategy for Kids D2C Brand

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Challenge:

Li'l Mulberry Kids had a strong product but lacked clarity on their highest-value customer segments and had no structured content strategy to reach them. Marketing efforts were scattered across channels without a unified message, resulting in low engagement and flat revenue growth despite good product-market fit.

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Solution:

Cuxora conducted a full growth audit to identify the brand's most profitable customer cohorts and mapped a content strategy specifically targeting those segments. A channel-wise content calendar was built aligning organic and paid content to the customer journey. Messaging was refined to speak directly to the core buyer — young urban parents prioritising quality and safety.